About Liz O’Connell
I am a personal branding and small-business marketing consultant based in the Macedon Ranges, Victoria with over 20 years experience in Australia, the USA and Japan. I now focus on blending digital marketing with traditional communications strategies but in my career I have worn different marketing hats from corporate PR chief at a listed company to a customer service rep answering phones and solving shipping snafus. These experiences all taught me (usually the hard way) a lot about communicating effectively with cranky customers, prying media, demanding bosses and challenging clients.
I have worked on brands close to home and around the world including Bodyfit Pilates & Yoga (Gisborne), Ramai Skin & Body Care (Woodend), Luke Mangan (chef Sydney), The Australian Government project G’day USA (Los Angeles), Singlefile Wines (Denmark, WA), Advance Global Australians (New York), Penfolds Wines (South Australia) and Fosters Wine Estates (Australia and the USA).
For a very fun (and exhausting) period in the noughties, I owned a restaurant in San Francisco. Going from seven figure corporate budgets to watching the costs of labour and linen taught me a lot about the rewards (and I won't lie, the many challenges) of owning a small business.